Terms & Conditions

PRIVACY NOTICE

Effective Date: January 1, 2020

Thank you for agreeing to participate in the PineCone Research Panel (the “Panel”). For decades, Nielsen has set the global standard for market and consumer insight research. Our insights are based on representative samples of the population and help our clients (e.g., manufacturers, retailers, media companies, non-profits, and governments) learn about what consumers watch, listen to, and buy. Your participation in the Panel helps companies understand your behaviors and preferences, which often helps them provide better consumer products and services.

The Nielsen Company (US), LLC (“Nielsen,” “we,” or “us”) takes your privacy very seriously and is committed to handling your information in an open and transparent manner. This Privacy Notice explains what information we collect from or about you, how we use and protect that information, and your legal rights in relation to such information.

Please note that this Privacy Notice applies only to your participation in the Panel, use of and interaction with this website (https://www.pineconeresearch.com) and any other website where this Privacy Notice is posted or linked (collectively, our “Website”), and use of the PineCone Research mobile application (our “App”). This Privacy Notice does not apply to your participation in any other Nielsen panels, studies, or surveys or your interaction with any other websites, applications, or online services administered or provided by any entity within the Nielsen group of companies. Other Nielsen panels, studies, surveys, websites, applications, and other online services are governed by their own privacy notices, and we encourage you to review those privacy notices before disclosing any information. To learn more about Nielsen’s group of companies, one or more of which may also process your information in connection with your participation in the Panel and use of our Website and our App, please click click here.

If you have general panel inquiries or require panel assistance, please review the FAQs or email us using this form. If you have any questions about this Privacy Notice or our privacy practices, please refer to the ‘Contact Us’ section below for our contact information.

Please be sure each member of your household reads this Notice carefully.

1. OUR PRIVACY COMMITMENT

Nielsen complies with all applicable privacy laws. Indeed, it is crucial for us to keep our panelists’ information confidential in order to prevent any interference with panelists that could affect their behavior and the accuracy of our information. We will NOT use information that identifies you to advertise, promote, market, or sell third-party goods or services directly to you or members of your household; we do not allow our clients to do so either.

2. YOUR AGREEMENT WITH NIELSEN
Nielsen processes your information and, where applicable, information about other members of or visitors to your household, on the basis of your voluntary participation in the Panel. The express purpose of our agreement with you is to obtain information from and about you and, where applicable, other members of your household, to be used for the purposes described in this Privacy Notice. By participating in the Panel, you are contributing your information to a pool of information from which broad participant statistics are derived. These statistics are relied upon by a wide variety of other companies to set pricing, advertising, merchandising, and other key business decisions.

3. THE INFORMATION WE COLLECT
As a potential or current participant in the Panel, we collect or otherwise obtain information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you and/or your household (“Personal Information”) in a variety of ways. We may also collect Personal Information when you use and/or interact with our Website and/or our App.

The table below summarizes the categories of Personal Information that we may collect or obtain from or about you together with the source(s) of the information. Note that the categories and sources in the table represent the categories and sources of Personal Information that we have collected from panelists within the last twelve (12) months.

Category	Examples	Source
Identifiers	First and last name, alias, home postal address, online identifiers (such as a cookie ID or mobile device ID), internet protocol (or IP) address, email address, account name to login to our Website As a quality control measure and to maintain the integrity of our digital research, we use a digital fingerprinting technology, also known as "machine identification" technology, to gather certain information about the device you use to participate in our research. This information is sent to a trusted third-party service provider that converts it into a unique serial number for your computer – the digital fingerprint – through the use of a proprietary algorithm and determines if it matches any previous digital fingerprint.	Directly from you (or another member of your household) Indirectly from you, such as when you use and/or interact with our Website and/or our App Data provider Our clients
Identifiers Demographic Information (including Protected Classification information)	Information about your unique demographic profile, including your age, state of residence, marital status or sex (such as gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions). Please note, these categories of information are dependent on the type of research in which you are invited to participate.	Directly from you Data provider
Commercial Information	Records or information about products or services that you have purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. This includes “behavior information,” such as when, why, or how you do things, such as how frequently you shop for groceries or use your computer, TV, or the Internet. It also includes “preference information,” which refers to the choices you make, such as which breakfast cereals you buy, which stations you listen to or watch, or the websites that you visit.	Directly from you Data provider
Internet or Other Similar Network Activity Information	When you use and/or interact with our Website and/or our App, we collect certain information, including: (i) standard technical information from and about your device (e.g., your device ID, device manufacturer and model, operating system, and version, IP address); and (ii) log and usage information (e.g., our webpages that you visit, the dates and timestamps associated with your visits and certain transactions. For more information, please see the “Cookies and Similar Technologies” section below.	Indirectly from you (i.e., passively when you visit and/or interact with our Website and/or our App
Sensory Information	This refers to audio, electronic, visual, or similar information. This information is dependent on which survey in which you are asked to participate. Not all surveys will require this information.	Directly from you (video and sound recordings)
Professional/Employment Information	This refers to information, such as your job title, industry, and income range.	Directly from you Data provider
Other Personal Information	This refers to any physical characteristics or descriptions, such as your height and weight. This is dependent on the survey in which you are asked to participate. This also refers to any information that you provide to us, enable us to collect, or voluntarily post or upload to our Website or our App (e.g., comments and requests).	Directly from you (video and sound recordings, photographs)

We do not generally collect information government-issued identification numbers or documents (e.g., your Social Security number or driver's license) or financial or bank account numbers/information. However, after providing you with notice and seeking your permission, we may request and collect banking information from you for the sole purpose of processing a reward payment via ACH transfer.

Please note that Personal Information does not include publicly-available information from government records (e.g., census data or United States Postal Service records) or de-identified or aggregated information. We do obtain publicly-available information.

4. HOW WE USE INFORMATION

Use of Personal Information	Categories of Personal Information
We use the Personal Information that we collect for the purpose(s) for which it was collected or provided to us (as stated above in the previous section or at the point of collection). For example, the information that we request during the recruitment process is used to determine your (or your household’s) eligibility to participate in the Panel or a particular survey.	Identifiers Demographic Information Professional/Employment Information
We use the information that we collect to create a variety of market research insights for our clients. We help companies better understand consumer behavior, which in turn helps them make smart decisions about their products and services. We also create reports based upon “modeled information.” Modeled information are projections based on demographic and behavioral characteristics (like gender, age, and purchasing habits) that look at a sample group of people and predict what people with similar characteristics or preferences would want to buy. For instance, this allows advertisers to identify the likely audience for a marketing campaign. This may create Inference Information. We use tools and methods to make sure that there is no reasonable possibility of identifying you from the reports that we create for our clients. For example, we combine the responses we collect from you with the responses of other panelists in order to produce reports with aggregated data from which you cannot be uniquely identified. If the data is not aggregated, we take reasonable steps to provide our clients with deidentified results.	Identifiers Commercial Information Demographic Information Professional/Employment Information Internet or Other Similar Network Activity Sensory Information Derived or Inferred Information
We may use your information to communicate with you via any means depending on the information that we hold about you (including via email, telephone, text message, or postal mail) about the Panel, our Website, and/or our App, respond to your inquiries and requests, or update/validate the information that we hold about you. We may also contact you with information about our business, services, and events as well as other information that may be of interest to you, such as offers to participate in other panels, studies, or surveys administered by us or other Nielsen entities (subject always to obtaining your prior opt-in consent to the extent required under applicable law.	Identifiers
We may use information about you in order to operate and manage the Panel, our Website, and our App and for our internal business purposes, such as quality assurance and research and development (e.g., data analysis, audits, and product/service improvement and development).	All categories of Personal Information
We will use information as necessary or appropriate to protect the rights, safety, property, or operations of one or more Nielsen entities, you, or others. This includes detecting security incidents and protecting against malicious, deceptive, fraudulent, or illegal activity.	All categories of Personal Information
We use the information we collect to facilitate the day-to-day operations and financial management of the Nielsen group of companies and any corporate transactions (e.g., a reorganization, merger, sale, joint venture, assignment, transfer, etc.).	All categories of Personal Information
We may use Personal Information in order to comply with applicable laws and regulations and establish, exercise, and/or defend the legal rights of one or more Nielsen entities.	All categories of Personal Information
We may use Personal Information in order to respond to subpoenas, court orders, or other legal process/requests and communications from law enforcement authorities or other government officials.	All categories of Personal Information

We may also use your Personal Information for other purposes disclosed to you at the point of collection, such as in a specific “Notice of Collection” given to you prior to your participation in a specific research survey.

If we intend to make a change to the way we use previously collected Personal Information, we will provide notice of the new use and obtain your permission in accordance with applicable law.

We may deidentify or aggregate information that we hold about you and use it or allow others to use it for historical, academic, or longitudinal research. We ensure in such cases that there is no reasonable possibility of re-identifying you from the information used for these purposes.

5. COOKIES AND SIMILAR TECHNOLOGIES

We may use cookies (small data files placed on your device for recordkeeping and other purposes) and similar technologies (e.g., pixel tags, web beacons, etc.) on our Website, in our App, and in HTML-formatted email messages that we send you in order to, among other things, enable certain features and functionality and collect additional information that helps us improve our Website and our App as well as your experience as a participant in the Panel. Specifically, we may use cookies and similar technologies to identify your browser or device, display information more effectively, provide you with tailored content, and gather statistical information about your use of our Website or our App. We may also use these technologies for security purposes and to detect against fraud and other risks in order to protect users of our Website and our App.

We also use Google Analytics, a web analytics service that may set cookies, on our Website and in our App. To learn more about Google Analytics’ information collection and privacy practices, please visit https://support.google.com/analytics/answer/6004245?hl=en. For opt-out options specific to Google Analytics, please visit https://tools.google.com/dlpage/gaoptout.

Additionally, we may allow our survey partners to use cookies and similar technologies in connection with certain surveys. We do not control or have access to these cookies and similar technologies. This Privacy Notice covers the use of cookies by us only and not the use of cookies by any of our survey partners.

If you do not wish to have information collected from your browser or device by cookies and/or similar technologies, most browsers and mobile settings allow you to decline the use of cookies. Please note, however, that if you decline the use of cookies or limit the ability to set cookies, some features of our Website and our App may not work properly.

To learn more about the use of cookies, including how to see what cookies have been set and how to manage and delete them, please visit http://allaboutcookies.org/.

Because there is no standard interpretation or practice for “Do Not Track” (DNT) signals, we do not monitor or follow such signals at this time. Therefore, we handle all information consistent with this Privacy Notice.

6. WHEN WE SHARE YOUR INFORMATION

In connection with one or more of the purposes outlined above in the “How We Use Information” section, we may disclose Personal Information that we hold about you for a business or commercial purpose to different entities within the Nielsen group of companies as well as the categories of recipients described below. The following represents the categories of recipients to whom we have disclosed Personal Information for a business or commercial purpose in the preceding twelve (12) months.

Recipients of Personal Information	Categories of Personal Information
We use the Personal Information that we collect for the purpose(s) for which it was collected or provided to us (as stated above in the previous section or at the point of collection). For example, the information that we request during the recruitment process is used to determine your (or your household’s) eligibility to participate in the Panel or a particular survey.	Identifiers Demographic Information Professional/Employment Information
Other market research companies and our clients, in accordance with market research industry ethical guidelines. This may include audits by our clients or other third parties. In addition, this includes disclosures of certain information to our clients where you authorize us to disclose such information about you (e.g., disclosure of video recordings or photographs that you provide to us as part of your participation in our research surveys).	All categories of Personal Information
Relevant third parties as part of a corporate transaction, such as a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).	All categories of Personal Information
Competent governmental and public authorities, in each case to comply with legal or regulatory obligations or requests or for the purposes of reporting any actual or suspected breach of applicable law.	All categories of Personal Information
Other third parties as we believe to be necessary or appropriate for legal purposes.	All categories of Personal Information

Please note that we do not and will not sell any Personal Information to third parties for their own commercial use. Likewise, in the preceding twelve (12) months, we have not sold any Personal Information.

7. CHILDREN’S PRIVACY

We understand the importance of protecting children’s privacy. While we generally seek to collect Personal Information about every member of households participating in the Panel, including children, we will never knowingly collect Personal Information directly from children (under age 18) without first obtaining consent from a parent or guardian. If any of our research requires the participation of children and we have obtained consent from a parent or legal guardian, children may participate in some survey opportunities. We will handle all Personal Information relating to both adults and children of any age up to 18 years (following authorizations from a parent or legal guardian) in accordance with this Privacy Notice.

Please note that our Website and our App are not designed for or intentionally targeted at children under the age of 13, and we do not intend to collect or solicit Personal Information from anyone under the age of 13 via our Website or our App. If we become aware that we have collected Personal Information from a child under the age of 13 via our Website or our App, we will take reasonable steps to delete it.

8. YOUR CHOICES AND RIGHTS

You have choices about how your Personal Information is handled.

Participation in the Panel is always voluntary, and if your household would like to unsubscribe to the Panel, you should complete this form.

If at any time you wish to stop all information collection by our App, you can uninstall our App using the standard uninstall process for your mobile device. If you are using an iOS device, details on how to remove an app from your mobile device can be found here. If you are using an Android device, details on how to remove an app from your mobile device can be found here.

We are also committed to providing you with reasonable access to the Personal Information that we hold about you and the ability to review and limit the use of such information in accordance with applicable law. Depending on your U.S. state of residence, under applicable law you may have the right to:

request details about the Personal Information that we hold about you;
request access to or copies of your Personal Information;
request that we update or correct your Personal Information; and
request that we delete your Personal Information.

Please note that we will not discriminate against you if you choose to exercise any of the above-listed rights available to you under applicable law.

If you are interested in exercising one or more of the rights described above, please submit a request to us by either:

(a) completing our online request form (fastest response); or
(b) calling us at Toll Free Number: +1 (888) 914-9661 and entering the code 516499. Please include your Panel ID in your message to help us to facilitate your request.

Because we want to avoid taking action regarding your Personal Information at the direction of someone other than you, only you or a natural person or business entity that you have authorized to act on your behalf by providing your written permission (an “Authorized Agent”) may submit a request. You may also make a request on behalf of your minor child. Please note that we may deny a request from an Authorized Agent if they do not submit proof that they have been authorized by you to act on your behalf.

Your request must:

(a) provide sufficient information that allows us to reasonably verify that you are the person about whom we have collected or obtained Personal Information or an Authorized Agent; and
(b) describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. To verify your identity, we will match Personal Information that you provide when you submit your request to Personal Information we already maintain. If we cannot verify your identity from the information we already hold, we may request additional information that we will only use for the purpose of verifying your identity and for security or fraud-prevention purposes.

9. INFORMATION SECURITY

We have in place reasonable organizational, technical, and administrative measures that are designed to protect your information from loss, misuse, and unauthorized access, disclosure, destruction, and other forms of unlawful processing while it is under our control. However, please be aware that the storage and transfer of information cannot always be one-hundred percent secure.

10. INFORMATION RETENTION

We will retain your information for as long as needed for the purposes described in this Privacy Notice and in accordance with applicable law. When you are no longer an active panelist, we will continue to use certain information relating to you, such as your demographic information, “behavior information,” or “preference information,” for historical and statistical research purposes. We will, however, keep this information separate from information that could be used to identify you and strictly limit access to your identifying information. All information will be permanently de-identified when we no longer need to identify you for disaster recovery, audit, legal, fraud prevention, or related purposes.

11. UPDATES TO THIS PRIVACY NOTICE

We may update and make changes to this Privacy Notice from time to time in light of changing business practices, technology, and/or legal requirements. Please take a look at the “Effective Date” at the beginning of this Privacy Notice to see when this Privacy Notice was last revised. The most current version of this Privacy Notice will always be available here. We encourage you to review this Privacy Notice periodically to remain informed about how we use and protect your information.

If we were to make a material change (i.e., a change to the way we use information that we hold about you that might make you reconsider participating in the Panel), we will notify you at the most recent email address we have on file at least thirty (30) calendar days before implementing the change, thereby giving you time to cease your participation in the Panel if you wish. Your continued participation in the Panel after the effective date of any changes will constitute your acceptance of all effective changes.

12. CONTACT US

If you have any questions about this Privacy Notice or our privacy practices, please email us at privacy.department@nielsen.com or write us at the address below:

Nielsen
85 Broad Street
New York, NY 10004
USA
Attn: Legal Dept.

This Privacy Notice replaces any other statement, whether written or oral, made to you about our practices with respect to the collection and use of Personal Information.

THANK YOU – WE APPRECIATE AND VALUE YOUR PARTICIPATION!!

PRIVACY NOTICE

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